The Professional Women’s Hockey League (PWHL) revealed the league’s official logo ahead of its inaugural season.
Bold. Powerful. Undeniable. https://www.instagram.com/p/CyyDFk-O0f8/?hl=en
The unique mark projects a bold simplicity that undeniably represents the sport and its athletes, with a stylized ‘W’ to highlight women, and crossed hockey sticks and a puck that nestle perfectly within the middle of the letterform.
“We love the prominence of the ‘W’ used in a clean and strong design that celebrates PWHL trailblazers and their legacy across women’s sports,” said Stan Kasten, PWHL Advisory Board member. “When people see the logo, they will recognize how it represents women and immediately know it’s about hockey. The ‘W’ symbol speaks for itself but offers versatility to fit nicely when used inside our PWHL lettering.”
The logo’s primary color is purple, a color that signifies power and is often associated with ambition, both symbolic of PWHL players and the league’s formation. The color is a continuation of the purple carpet entrance used at the inaugural and foundational PWHL Draft.
The ‘W’ was chosen as the focal point of the design to emphasize the league’s athletes.
The crossed hockey sticks in the central apex of the ‘W’ provides the visual of a face-off. This element was chosen to illustrate a new beginning in women’s hockey, in the same way a face-off takes place at the beginning of every game.
The logo is made up of six distinct pieces, a numeric portrayal of the six players on the ice for each team and emblematic of the league’s first six teams.
The logo is adaptable to form a secondary design that uses the stylized ‘W’ within PWHL text.
The branding was created by Younts Design Inc., based in Baltimore.
The PWHL features 6 teams including Toronto, Montreal, Ottawa, Boston, Minnesota and New York
The 2024 season is scheduled to start in January and run through late May or early June, with a break for the Women’s World Championship.
The inaugural season will have 24 regular season games and is planned to include neutral-site games. Later seasons are expected to run from November til May.
Featured Images from ThePWHL.com
TONY MONACO Middays 10am-3pm on Z1035
