Coffee lovers are being advised that they should ditch their traditional coffee mug for one that is a different shape if they want to increase their enjoyment of the drink. A study from Oxford University has found that drinking from a ‘tulip shaped’ mug optimally enhances the coffee experience. It is said that the shape of the mug affects the aroma, taste and enjoyment of the popular beverage. Scientists have long understood that the shape and size of drinking glasses affect the sensory attributes of wine and even soft drinks. Many people report drinks from glass bottles taste better then something served out of a plastic bottle.
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