McDonald’s Goes Artisanal With Fancy New Sandwiches

McDonald’s has introduced new sandwiches. Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon come with buttermilk crispy chicken, 100% beef quarter-pound patty or artisan grilled chicken.  The trio marks McDonald’s launch of their Signature Crafted Recipes line, which is more upscale — and more expensive — than menu items usually associated with McDonald’s.  “Signature establishes a premium range on our menu showcasing high-quality burger and chicken products with more food-forward ingredients,” said Chris Kempczinski, president of McDonald’s USA.  “We need to bring more food news like this, in order to appeal to Millennial customers, who are seeking new taste experiences.  You should expect us to step up our level of menu innovation in the U.S. in the years ahead.” It’s not clear if they are or will be offered across Canada.

Photo Credits: McDonald’s Corporation

 

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