Kevin Hart Premieres New Show, Launches Multicultural Laugh Out Loud Network

This morning, Kevin Hart announced the details for his new comedy streaming video service Laugh Out Loud; he also released the first episode of his new hidden camera series “Kevin Hart: Lyft Legend.”

Kevin’s new comedy streaming video service, Laugh Out Loud, launches August 3rd. The service will feature original scripted and unscripted programming from Kevin Hart and his friends, comedy sensations King Bach, Glozell, Anjelah Johnson, Jo Koy and more, along with licensed content including the exclusive digital debut of all seven seasons of Def Jam Comedy.

Kevin is also debuting the first episode of his new hidden camera comedy series Kevin Hart: Lyft Legend. For Lyft Legend, Kevin transforms into his new character “Donald Mac,” an elderly, over-sharing Lyft driver who takes his passengers on hilariously awkward adventures. Episode 1 features special guest Joel McHale.  Watch episode 1 of Kevin Hart: Lyft Legend here.

Laugh Out Loud, the comedy brand and multi-platform network founded by the world’s top comedian Kevin Hart in partnership with global content leader Lionsgate (NYSE: LGF.B), today announced that its streaming video service will launch on August 3rd featuring a slate of original scripted and unscripted comedy series, stand-up specials, licensed programming, and live broadcasts.  Laugh Out Loud combines Hart’s unparalleled social media savvy that earned him 100+ million followers with his vision for the future of comedy – social, mobile, multicultural, and seriously funny.

Hart handpicked the boldest comedic voices to create, produce and star in content exclusive to the service. These include digital superstar comedy talents GloZell, King Bach, Emmanuel  Hudson, DC Young Fly, Draya Michelle, David So, Timothy DeLaGhetto and Anjelah Johnson (MADtv, viral sensation Bon Qui Qui) – among others – who have amassed tens of millions of fans across social media. The Laugh Out Loud service will also feature up and coming comedians curated by Hart through LOL showcases at events, including a partnership with the world’s top comedy festival “Just for Laughs.”

“Funny has no color or gender. With our friends at Lionsgate, we are creating a global network that gives a platform to the next generation of diverse comedians from all over the world, of all ethnicities, to tell their stories,” says Kevin Hart. “Our culture of comedy is unfiltered and inclusive. Most importantly, we exist to make the world laugh.”

“Kevin Hart is an extraordinary global talent, and we’re proud to continue expanding our multi-faceted relationship into exciting new opportunities,” said Lionsgate Chief Executive Officer Jon Feltheimer.  “He is not only one of the biggest stars in the world but a great entrepreneur and an incredible brand. Together, we’re building Laugh Out Loud into a compelling, content-rich value proposition for his millions of current fans – as well as new audiences worldwide.”

“Kevin has become a dominant creative force in every entertainment initiative he has undertaken, from blockbuster films and television series to record-breaking world concert tours,” said Laugh Out Loud President Jeff Clanagan.  “With Lionsgate as our visionary studio partner, an incredible portfolio of premium content and an exciting array of fresh creative voices, Laugh Out Loud is positioned to super serve Kevin’s global fan base in the digital, over-the-top world.”

Leading into the August 3rd launch of the streaming video service, Hart is previewing a sneak peek of the content with his hidden camera series, “Kevin Hart: Lyft Legend.”  Sponsored by Lyft and featuring guests Trey Songz and Joel McHale, Hart transforms into elderly, over-sharing Lyft driver Donald Mac to see how far he can push the limits.  The first episode debuts on Laugh Out Loud’s Facebook, which already has over 4 million passionate followers, with future episodes running weekly exclusively on Laugh Out Loud’s streaming service.

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