IHOB Is Now Back To IHOP

IHOb is back to being IHOP.  The pancake restaurant tweeted yesterday: “We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday.  That’s right, IHOP!  We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).”  Last month IHOP created a social media buzz when it (temporarily) changed its name to IHOb- International House of Burgers.  The stunt was a marketing campaign to let people know the restaurant served more than just breakfast.  Some of its competitors immediately mocked the new branding with tweets and posts poking fun.

Photo Credit: IHOP via Twitter

Posted in News, Scott Fox