Facebook Making Changes To News Feed Encouraging “Meaningful Interaction”

Facebook announced a major change to their “News Feed” to prioritize posts from friends and family over posts from publishers and brands. David Ginsberg, director of research at Facebook said “When people are engaging with people they’re close to, it’s more meaningful, more fulfilling. It’s good for your well-being.” Mark Zuckerberg said “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.” Based on feedback from the community Facebook won’t be bombarding you with ads and wants to show the world that it can still be a positive force in peoples’ lives. Over the past few years because of the algorithms I tend to see the same people over and over and not enough of my entire friend’s list or we are bombarded with ads and third party posts. The concept is to once again get more people talking again about their lives and reveal personal information. This makes sense to me because they want to collect data for potential clients. The move is questioned by some investors and Facebook dropped 4% on Friday. Over the next few weeks months you will see changes and in the next few weeks fewer viral videos and news articles shared by media companies, instead Facebook will highlight posts that friends have interacted with. Zuckerberg wants “meaningful interaction” as opposed to “passive content.” Zuckerberg’s way of running Facebook has shifted since the birth of his two daughters, Maxima and August. He said he had rethought the way he views his and Facebook’s legacy, even if it will cost the company in the short term and said “It’s important to me that when Max and August grow up that they feel like what their father built was good for the world.”  David Ginsberg, director of research at Facebook said “When people are engaging with people they’re close to, it’s more meaningful, more fulfilling. It’s good for your well-being.”

Sources:Facebook/CNN/NY Times

Featured Image: mark Zuckerberg/Facebook

Read Mark Zuckerbergs post here:

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

 

 

 

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