Adidas, unfortunately, found themselves in that terrible P.R. boat alongside Pepsi and United Airlines with an ill-timed e-mail. The message was meant to be a ‘congratulations’ to those that completed or made it through the 121st Boston Marathon. It was the way they said it that rubbed Twitter users the wrong way.
The line read, “Congratulations, you survived the Boston Marathon…”
Now to be fair from an outsiders perspective, the boming back in 2013 was NOT the first thing that popped in my head, but still LOL! Damage control is in-bound as we speak.
Photo courtesy: Runners World, Adidas