Shoppers may have noticed something odd about the boxes of Honey Nut Cheerios lining grocery store shelves this spring. BuzzBee, the brand’s mascot, is missing.
The brand scrubbed BuzzBee from its boxes to highlight a serious problem with the world’s pollinators.
A General Mills press release cites the critical role pollinators play in our environment, with more than two thirds of the crops used to feed people pollinated by bees.
In order to create a more bee-friendly environment, Cheerios is encouraging customers to plant over 100 million wildflowers this year with its #BringBackTheBees initiative.
Anyone interested in helping with the #BringBackTheBees campaign can sign up here to receive 100 free seeds.
Photo Credit: FOX News/AP Photo/N. Ghanbari