‘IT’ Breaks Records For Opening Weekend Sales!


Along with strong reviews, the big screen film adaptation of Stephen King’s iconic novel ‘IT’ has now smashed records with the R-rated feature pulling in a record-shattering $13.5 million in Thursday night previews!


That’s the biggest preview number ever for an R-rated title, beating even Marvel ad Fox’s ‘Deadpool’ ($12.7M), along with a horror film and a September release. ‘IT’ remains projected to open to $65-75 million for the weekend, easily!  Have YOU seen ‘It’ yet?!


Photo courtesy: Warner Bros/New Line Cinema

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