Wow. How does this even happen? The Boston Marathon happened on Monday, and winners were sent an a congratulatory e-mail from the race sponsor, Adidas. Unfortunately, it wasn’t thought through.
Dear @adidas, I love you, but you need to talk to whoever is doing your email marketing… #BostonMarathon #toosoon @adidasrunning pic.twitter.com/Ow64UqMj9o
— Jason Lonsdale (@jasonlonsdale) April 18, 2017
.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO
— Mike Denison (@mikd33) April 18, 2017
Yes – you’re reading that correctly. “Congrats, you survived the Boston Marathon!”
Obviously the e-mail wasn’t well received. You may remember back in 2013, 3 people were killed and over 260 were injured in the 2013 Boston Marathon bombing.
Adidas has since apologized for the e-mail, releasing a public statement via social media:
— adidas (@adidasUS) April 18, 2017
Main Image Credit: Mike Denison on Twitter
